What are the most important website pages your website needs? Well, let start of by saying having a website is extremely important. Your website can be an essential tool to boost brand awareness and convert users into revenue. A friend of mine told me once: “I don’t need a website, I’m very popular on several social media platforms.”
Let’s think about it. Do you really own your Instagram account or Facebook page? We’ll, I’m sorry to inform you that your social media account is a rented space, and somebody else is making the rules.
Your social media accounts can get banned, suspended, or cancel at any time, and in most cases, there’s nothing you can about. The only asset you own on the world wide web is your website and your email list.
Whether you sell shoes or counseling services, you need a site where you can make your own rules, and attract high-quality visitors. Your website should tell visitors right away who you are, what you do, what you offer, how you can help them, and how they can contact you. This virtual welcome gives people peace of mind. Without wasting any time let’s dive into the 5 most important website pages your business needs.
1. Home Page
Every website needs a home page. It’s the first page your visitors will get to see, and it is also where most of the action takes place. On this page, you should tell your visitors who you are, what you do, and try to establish some trust. This page is very crucial because it will determine if an individual will browse around or say goodbye.
2. About Page
The about page is an opportunity to educate people about your brand, your brand’s vision, or how your products or services can help them. On this page, some talk about their background, story, company history, this can build rapport and trust.
3. Product or Service Page
Website visitors often want to know what you offer right away. So, therefore, this page should serve as a directory leading visitors to landing pages for each individual products or service. Each service or product page should outline the features, benefits of that specific services or products. Remember, you want your website to convert visitors into customers/buyers/clients.
4. Blog Page
A blog page or a page for articles is a strong marketing tool for your website. It allows you to educated your visitors on your products/services, showcase your expertise, build trust, and much more.
5. Contact Page
Customer service can make or break your business. You want to retain customers and extract more value from them. So, therefore, a contact page is a must-have on a site. It can help you know more bout your potential customer needs and desires as it relates to your service or product.
A contact page can also open the door to receiving critical feedback. On this page, make sure you provide a phone number and/or email address, or a contact form that forwards to an email address of your choosing.
Over To You: Do You Really Need A Website?
Yes, you Do. You need a well-designed website that can convert your visitors into leads and your leads into sales or revenue. After years of helping small businesses, I’m amazed at how many do not have websites.
Probably you already have a website, or maybe you’re on the verge to make a website, whatever is your current situation, if you’re really serious about building a brand or generating a consistent flow of income in your business, you should consider getting a website.
Here are a few tools that can help you in your business:
- In case you don’t’ have a website yet here’s how to create a website from scratch from scratch in 2020.
- If you don’t want to build a website but still want to generate leads for your product or service, use ClickFunnels to create high converting landing pages.
- Don’t Let someone else take your .com domain name. Every business needs a domain name for their website and email, therefore, If you haven’t purchased a domain yet I recommend you do so with GoDaddy, Get your (www.YourBusinessName.com)
- For your website to be viewed (or go live) on the Internet, you will need A web host or web hosting service provider, which is a business that provides the technologies and services required for your website or webpage to be viewed on the Internet. We use Cloudways for this website.
Last but not least, Here’s another excellent tool I recommend – SEMrush, an SEO tool that helps you with your keyword research, runs an SEO audit of your blog, track your competitors, looks for backlinking opportunities and lots more.
Thank you for reading. Talk to you soon!